Why Mobile Marketing?

Why Mobile?


Mobile Phones are the New Internet ~ A recent survey of about 1,100 U.S. adult smartphone users (not tablets, in this study) conducted by  market research firms Sterling Research and SmithGeiger sheds some light on why Mobile is becoming essential for all business sectors:

*Two-thirds of smartphone users say a mobile-friendly site makes them more likely to buy a company’s product or service, and 74% say they’re more likely to return to the site later.

 

“Mobile is creating massive opportunity,” 

 Jason Spero, head of Google’s global mobile sales and strategy.”

* 61% say that if they don’t find what they’re looking for (probably within about five seconds), they’ll click away to another site. Half say that even if they like a business, they’ll use its site less often if it doesn’t work well on their smartphone. “This is a wakeup call,” says Spero. “You will lose customers at the moments that matter” without a site specifically made for mobile devices.

* 72% of users say a mobile-friendly site is important to them, but a nearly unanimous 96% have visited sites that aren’t. “When you offer users a desktop experience on their mobile,” Spero notes, “it’s kind of crap!” (and we tend to agree!)

Google’s advice:  Create a fast mobile site with big buttons and text, keep steps to complete tasks to a minimum, and promote the site with  mobile ads for the two-thirds of people who use search to find a site.

Here’s some more trends if you still need convincing!

  • Nearly half of all phones in North America & Europe are smartphones, and they are rapidly becoming the go-to devices for mobile subscribers.
  • In the last 12 months, mobile searches have QUADRUPLED, androughly 1 in 3 mobile searches are LOCAL.
  • In a recent survey by Google, 61% of people interviewed said they would go to a competitor’s site if your site is not mobile friendly.
  • For mobile price comparison shopping, 81% of users prefer mobile sites over mobile apps.
  • Telmetrics has discovered that 95 percent of smartphone users conduct restaurant searches.
  • The research also found that 90 percent of these users “convert within the day,” meaning they go out to eat.
  • Perhaps more striking is the fact that 64 percent were found to convert either “immediately” or “within one hour.”

These stats are a wake-up call for businesses who are not currently offering a mobile experience to their visitors. If you’re not on mobile, you should be.

 

Mobile Features

Mobile websites and their usage differ quite dramatically from their desktop counterparts.

Mobile “surfers” tend to be more focused and purposeful in their requirements of your web content.

Mobile visitors are typically local, on the move and are looking for something “actionable” from your mobile website – which could be, for instance: To get directions, find your opening hours, check for current discount codes or coupons, research further product info or check stock availability, get in touch with someone, support, customer service etc.

 

Mobile visitors generally do not want to know your business history, awards and achievements, staff profiles etc. Reserve this kind of info for your main website and direct your mobile visitor along clearly defined paths. Smartphone users are more likely to be responsive to coupons and offers – be sure to offer rewards to your mobile visitors and encourage them to share your offers socially. Treat your mobile prospects as VIP’s and you’ll build yourself a whole new lead generation system that you can market to time and time again.

                 

What We Do

 

We make it our business to make your business more successful in the mobile sector.

With the surge in mobile internet access it would be commercial suicide for you to ignore the onset of mobile marketing. Mobile is here now, it’s happening – Mobile is the New Internet, like it or not!
You need to ensure that your business can accommodate this exciting new medium, indeed you need to prioritize mobile, because you can bet your life that your competitors are!

We can advise you on various aspects of mobile marketing that will exactly suit your needs, however, central to any mobile campaigns are the mobile optimized website or even just a mobile landing page.
Mobile landing pages are ideal as a “mobile placeholder” whilst finalizing your mobile website design, but more often than not, they’re strategically crafted mobile web pages that serve content relative to specific offers or campaigns and are not linked from the mobile website. Mobile landing pages are often associated with QR code marketing campaigns.

 

So What’s The Next Step?

 

The message is becoming blatantly obvious that mobile is taking the internet by storm.

Ideally we’d love to help your business to embrace this opportunity by offering you a free consultation with one of our designers or marketers.

Initially we’d evaluate your current online business and see how best to adapt it to mobile.

Chances are that you may already have a web development service who manage your existing website – don’t worry, we won’t “tread on their toes” – we specialize in mobile and adapting to mobile, so basically all we need from your existing web development service is the installation of a simple “mobile detection script” that we will supply, that take less than 10 minutes to install. This allows a fast, lightweight version of your web content to be automatically presented to users who visit your normal website on their mobiles.

The secret to successful mobile websites is engineering them for the needs of your local customers, which is why you generally need a “standalone” mobile website added to the mix.

So Your next step is to give us a call on the number below or use our Contact Form Here

 Please also pick up the mobile edition of our monthly newsletter:

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